In 2016, CB Group through the Nutramix brand, partnered with Seprod, Newport Fersan (Jamaica) Limited and the Jamaica Dairy Development Board with a unified goal of greatly improving the dairy industry by 2026. The ‘Drink Real Milk’ campaign (DRM) was conceptualized to educate Jamaicans on the benefits of drinking milk and encourage consumers to choose dairy products produced by local farmers.
Less than 20% of the over 60 million litres of milk and milk substitutes consumed in Jamaica is produced by Jamaican farmers?
DRM seeks to decrease Jamaica’s dairy imports, increase employment for local farmers and ultimately create a sustainable dairy industry that will benefit the Jamaican economy.
Find out more at www.drinkrealmilk.com